AetherEvents
Odyssey to Space turned a techno night in Marrakech into a launch. Every touchpoint, from the first teaser to the LED wall and the drones in the sky, had to come from the same universe.
One triangle, one gate
An A cut open by a single horizontal gap. It reads at favicon size and was built to stand as a lit structure on stage.
Melete
Lufga Light
Wide, engineered capitals for the voice of the mission; a soft geometric sans for everything people need to read.
- Void#040509
- Orbit#081828
- Nebula#0878B8
- Plasma#57C0CA
- Signal#EEF3F8
Black space first. Colour only ever arrives as light: a glow, a beam, a screen.
Before any name, a universe
Months before the line-up, three reels built the world: what the word Aether means, where the night would land, and the first blind passes. No artists, only atmosphere.
01 / The name
From ancient Greek belief: an unseen substance beyond Earth.
02 / The venue
A zoom from orbit down to Palais Anthea.
03 / Blind pass
A 3D monolith reel that sold tickets before a single name.
First contact: Odyssey to Space
One horizon line carried the whole campaign: a planet edge, the mark, the name. Every artist, date and drop was released inside that same frame.
The key visual
The campaign's anchor frame: the mark rising over the planet's edge with the name in wide capitals. Every later post was built from this horizon.
Artist flyers
One portal per headliner, released one by one. Each artist stands in a lit doorway above the planet, with the date and city locked to the horizon. Tap the sides of the phone to step through them.
Line-up reveal
A 40-second reel through space and the crowd, ending on the full line-up as a constellation of names.
The official flyer
The complete bill, headliners and support acts, animated as a feed post with a beam of light cutting through it.
Seven days left
The final countdown: 604,800 seconds, 10,080 minutes, 168 hours, 7 days, down to Oct 5th and Marrakech.
Seven sets, one trajectory
The timetable was designed as a flight plan, climbing from sunset warm-up to the peak hours until 5AM. The drone show was the one item with no time slot: it could happen at any moment.
- 19:00–20:30Amed
- 20:30–22:00Azad
- 22:00–23:30Wurtz
- 23:30–01:00Alfa Romero
- 01:00–02:30ArmonicaAfterlife · Zamna
- 02:30–04:00Soel
- 04:00–05:00Dyzen
- Any timeDrone show
As published / timetable story
Every pass, a boarding pass
Commercial content usually breaks a festival's look. Here the tickets, stays, VIP upgrades, the shuttle partner and every sponsor stayed inside the mission.
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Early bird tickets
Transparent glass passes, the first thing people held.
GateA1 -
Accommodation
A six-slide carousel selling stays as cabins in orbit.
GateA2 -
Backstage & VIP
The upgrade as a landing site.
GateA3 -
Shuttle partner
Weego, cast as the official shuttle.
GateB1 -
Partners flyer
A dozen brands, one tiered system.
GateB2 -
Estrella activation
A partner reel shot under the stage light.
GateC1
A venue drawn like a star chart
The site plan, signage, wristbands and every partner stand carried the story onto the ground. Zones were named for the theme, so Interstellar VIP and G.A. Galaxy felt like destinations, not ticket tiers.
Liftoff: stage, light and sky
From render to the night
The mark was designed to become architecture. It was modelled in 3D first, then built: a lit triangle on the lawn, LED columns, beams and screen content playing the identity at full scale.
Aftermovie / 80 s
The mark, drawn in the sky
The night in eighty seconds: a drone fleet tracing an orbit, an astronaut and finally the Aether triangle above the crowd, then the LED wall, the beams and the booth until 5AM.
Mission log · on the night
11 frames / 5 Oct 2024
One mark.
One night.
Every surface.
- 360° Branding01
- Creative & Artistic Direction02
- Immersive Experience Design03
- 3D Visual Productions04
- Web & Social Design05