
Sara
UX/UI designer in digital studio,
26 y/o
Background
Sara lives in a city where the weather changes several times a day; she wants to look stylish while keeping up with a busy schedule of meetings and social outings. She values comfort and minimalism, and sees a smart wardrobe as the perfect way to save time.
Job to be done
- Verb:
- To choose
- Object:
- an appropriate outfit
- Context:
- in the morning, before leaving the house
Job to be done
- Verb:
- To analyse and to choose
- Object:
- a wardrobe
- Context:
- when the season changes





























